I don't know who's behind Trader Joe's Fearless Flyer, the Victoriana-inspired promo newspaper at the Trader Joe's checkout counter, but I would like to thank her ... him ... them. Whoever is behind it knows a thing or two (and more than that) about how to balance the facts with a conversational tone that, … Continue reading The Artful Writing of Trader Joe’s Fearless Flyer (I’m not kidding)
Nick Owchar 
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