The Artful Writing of Trader Joe’s Fearless Flyer (I’m not kidding)

fearless flyer


I don’t know who’s behind Trader Joe’s Fearless Flyer, the Victoriana-inspired promo newspaper at the Trader Joe’s checkout counter, but I would like to thank her … him … them.

Whoever is behind it knows a thing or two (and more than that) about how to balance the facts with a conversational tone that, sadly, is missing in so much social media writing today.

(Hey wait, am I inadvertently including myself in that judgment? Shoot, I am … ok, fine.)

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